Capital and growth: financing the next generation of affiliates

Growth in performance marketing has always required capital. Media spend, content production, technology and talent all demand investment well before revenue arrives.

Historically, affiliate businesses have had limited access to financing that truly understands their model. Traditional lenders often struggle to evaluate revenue share agreements, payment cycles and the dynamics of digital acquisition.

Aligned partnerships

The most effective capital partners bring more than funding. They offer industry knowledge, operational support and a network of relationships that help businesses scale with confidence.

Alignment matters. Flexible structures that reflect the realities of the business allow founders to grow without compromising their independence.

Responsible scaling

Capital should accelerate sound businesses, not mask weak ones. We believe in disciplined growth, supported by clear data, strong compliance and sustainable unit economics.

Our approach

Through our capital programme, we provide investment and financing to media buyers and affiliate operators who share our long-term view. We are always interested in speaking with teams building something lasting.